Case Study
Ms. Alamelamma - From Struggle to Strength
Alamelamma, aged 36 years, was a small time tailor stitching clothes in the neighborhood. She dreamt of educating their children, as she herself could not continue schooling beyond 10th grade.
Her dream was shaken into smithereens as the Covid19 and announcement of lockdown put her family in miserable situation.
Alamelamma attended the EDP training conducted by FVTRS and gained knowledge on systematizing her business. The training has helped her to gain confidence and become competitive. With the financial assistance of Rs. 12,000/- , Alamelamma fixed an electric motor to her sewing machine and revived her tailoring business with new energy. She also availed a loan of Rs.30,000/- from the self-help group to start a retail business of ladies dress material and saree sales.
From an average monthly income Rs. 3000/- before COVID19, Alamelamma has now increased her monthly income to Rs. 15,000/-. The EDP initiative by FVTRS restored my dreams and gave a ‘second life’ says Alamelamma. She said that the programme was not only useful with inputs on strategies to improve my business; it also motivated me to restart my business with new energy and vitality.
Ms. Bibijan "Rising Strong"
Bibijan, aged 42 years suffers from slip disk and unable to move. She is a deserted woman and is the only earning member in the family.
Bibijan was managing a water can supply business and confronted with overwhelming challenges arising from lockdown restrictions.
The EDP training motivated her to expand the business with new marketing skills and customer-friendly attitude.
She invested the financial assistance of Rs.12,000/- to purchase additional water cans and expanded her cliental list. Before the lockdown, Bibijan sold about 200 water cans per month with an average income of 2500/- per month. Now she has a wider customer base and sells more than 500 cans per month with an income of 6000/-per month.
Bibijan is now on the up and says that “I am feeling empowered to resume my business. The assistance given by FVTRS has helped me increase my customer reach.”
Ms. Nethravathi - "Cooking Up Success"
Nethravathi, 31years, used to do home based catering along with her husband, which fetched them about 500/- per day. The work was tedious with more than 10 hours work comprising of purchasing material, cooking, supplying to different places, washing etc.
The lockdown was a severe hit on their small business which was completely stopped.
The EDP training motivated her to start a small shop where she cooked 50 meals per day and supplied to a nearby company. In the spare time, she also sold vegetables and snacks. With the financial assistance of Rs. 12,000/- Nethravathy purchased a multi-purpose stove with stand and gradually started offering diversified services and scaled up her business to a small outlet, which now earns her more than 30,000/- per month.
Nethravathi has transitioned from being a necessity entrepreneur to an opportunity entrepreneur. She has also employed a cook and a helper to assist her, thereby becoming an employer. She dreams of further expanding her catering business and employ more staff from low-income families as an expression of solidarity.
Ms. Stella - A Makeover for Success
Stella aged 33 years, was working as an assistant to a beautician and providing home beauty services. She earned about 12,000/- per month.
She faced financial difficulties after having to stop home visits during the lockdown. The loss of income affected the basic family routine of paying rental, school fees for children etc.
After attending the EDP training rejuvenated her self-confidence and motivated her to re-start the business.
With the financial assistance, she invested additional money and purchased ‘beauty products’ and professional make-up instruments.
Stella is now been able to begin her business anew. She works as an independent beautician earning about 30000/- pm. She is planning to avail a loan from SHG and start a beauty parlor soon.
The EDP training has improved my communication skills and helped me to develop business strategies, says a assertive Stella.
Ms. Suma "A New Start"
Ms. Suma, aged 33 years has studied till eighth standard. She lives with her husband and 2 children, one of them is a physically challenged child dropped out of school.
Suma was engaged in fruit and vegetable vending in addition to taking care of the physically challenged child. With subsistence income, it was very difficult to manage the family.
COVID and lockdown further put their lives in miserable situation. The family managed to survive by taking petty loans from family and friends and repayment of loan was a vicious circle. However, the EDP training of FVTRS came as a permanent solution to their problem. The motivation, marketing skills and financial assistance helped Suma with determination to re-start their business. She hired a room on rent and set-up a shop.
The shop is open from 6 am to 9 pm and Suma has expanded her customer base. She is now getting a regular income to manage the family and take care of their basic needs.
Ms. Jebbin Taj A Recipe for Success"
Jebbin Taj aged 46 years is a widowed living in Mysore with her aged mother and 2 children. For the past 10 years, Jebbin makes a living by preparing and selling pappads at home.
During COVID and lockdown, her small business came to a complete halt and Jebbin was struggling to manage the family. Jebbin got the information about EDP training from the members of ODP association and attended the training.
The training helped her to re-think on improving the business with better strategies. Since Jebbin was residing in a slum, not many customers came to buy her products. The training however helped her to keep clean work environment, building customer rapport and maintain quality. She used the financial support to purchase raw material and re-start her business. Now her business is thriving with a bigger customer base with an average income of Rs. 7000/-per month.
Ms. Abhirami "Small Steps, Big Success"
Abhirami is 28 years old married woman. She has studied till 10th grade. She lives with her husband and two children who are physicaly challenged. She runs a petty shop to make a meager income in addition to taking care of their physically Challenged children.
The COVID19 and lockdown badly affected her business and the income was stopped. Managing the family was a hard task and she was at loss about their future.
Since Abhirami is a member of ODP SHG group, she got the opportunity to attend the EDP training. The training not only gave her the confidence to start the business but also helped her with financial assistance for investment. She has now equipped her shop with home utilities and booming with her business. She is now able to earn about 4000/- to 5000/- a month from her small business. Abhirami now has instilled confidence in herself and dreaming of expanding her business with all the skills and strategies learned during the EDP training
Ms. Latha - "Strength in Petals"
Latha aged 40 years lives with a family of 4 members. Her husband deserted her 4 years ago. Latha is now responsible of taking care of her 2 children and 2 siblings. She was maintaining the family with small level business of selling flowers for the past 10 years. On a daily basis she invested 500/- per day and sold the product for 700/- making a profit of 200/- a day.
The income from this business was not sufficient to take care of the family. Further the lockdown severely affected this business putting their life at bleak.
When Latha heard about the EDP training, she was hesitant to attend thinking such training was meant for those who are educated. But members encouraged her to attend and she found it amazing. The training gave her confidence and determination to restore the business. With the financial assistance, she invested in purchasing raw material and re-started her flower business.
Latha is now investing Rs 3000/- per day and gets a dividend of Rs 2500/-. Besides this, she is also selling snacks in the evening. Latha is now able to take care of all household expenses while giving education to her sons.
Earlier, I was too dependent on my parents and took loans from them frequently. The training has inspired me to be independent and take responsibility for my family. I am living a life with respect and dignity, says Latha.
Ms. Meji - "Threading Success"
Meji is a widow aged 36 years old living in a rented house with two children. Meji manages to take care of her family by earning a meager income through tailoring.
Meji was confronted with tremendous challenges arising from lockdown restrictions. Her meager income from tailoring was stopped and her family was barely able to survive.
The EDP training restored confidence in Meji as she saw rays of hope in re-staring and improving her tailoring business. With the motivation and financial assistance given by FVTRS, Meji purchased a new sewing machine and started embroidery work on stitched blouses and other ladies garments.
With the motivation and financial assistance given by FVTRS, Meji purchased a new sewing machine and started embroidery work on stitched blouses and other ladies garments.
Embroidery work is the value addition she has given to her old business, which has good market demand. Meji also used the EDP skills to market her products and increase her customer base.
Meji has increased her earning from Rs. 3000/- per month before lockdown to Rs. 15,000/- post EDP training. She is also planning to further diversify her business by introducing artificial ornaments to match the saree works. Meji dreams of a bright future ahead of her.
Ms. Rajeshwari - "Weaving Success, One Sale at a Time"
Rajeshwari is a flower seller. In 2013 she lost her husband and since then is the sole earning member of the family. Her aged father, 3 children and a deserted younger sister are her dependents. She takes care of the family with the meager income coming from the flower sales.
When lockdown happened, Rajeshwari was still hopeful, thinking that it may be lifted in a couple of days. But as the lockdown period extended, she lost all hopes.
Moreover, with no work in hand, no income to take care of the family she was going crazy. That is when the EDP training came as a ray of hope.
After attending the training, Rajeshwari decided to start a business and came out with a business plan of launching a saree sales business. With the financial support of 12,000/-, she purchased clothes from the wholesale market and sold it at retail price for a profit. She also revitalized her flower business. Together she was able to manage the business because the EDP gave her insights of systematizing and strategic planning. She uses social media to advertise her products and hence has a wide range of customers.
On an investment of 15,000/- she is able to make a profit of 5000/-. She is planning to upscale this business by taking loan and increasing her investment
“I had always thought of doing well in business, but never thought it would happen so early in my career. Had it not been for FVTRS training and financial support, I wouldn’t have been able to see the hidden talents in me," says Rajeshwari
Ms. Rudramma - "Nurturing Dreams, Selling Fruits"
Rudramma, aged 40 years is a widow and takes care of four members in her family - three daughters and an aged mother.
Rudramma was running a small banana business on the street side. She took over this business from her grandmother who was a street vendor. Since Rudramma grew up with her grandmother, she got into this business. She studied only till primary school and has no other skill or ideas.
Amid the sweeping economic distress triggered by the pandemic, Rudramma found very difficult to manage the family. With the business stalled and no income, her hopes of future was bleak.
During these difficult times, the EDP training and financial support helped Rudramma to gradually recover her hopes and start anew. Inspired by the motivation and insights given in the training, Rudramma restarted her business with better planning.
“I was doing a single fruit business, after the training I started selling seasonal fruits of different varieties on the basis of market demands. I have made the fruit stall bigger and appealing so that customers get attracted”, says Rudramma.
In addition to the 12000/- given by FVTRS, Rudramma availed a loan of 20,000/- from the SHG and invested in the business. She reinvests the profit to increase the business and claims of earning around 20,000/- each month. She is dreaming of expanding her business by purchasing a fruit cart. She is also hoping to approach the BBMP for a concrete shop to be rented so that her business can grow.
Ms. Swarna - "From Small Steps to Big Impact"
Swarna aged 31 years, was making home-based health powder and selling it among known contacts. She has a dream of becoming a successful entrepreneur but since she comes from a poor family in a slum, the neighbors made fun of her business idea.
The EDP training was a great motivating factor to Swarna who says that it fuelled her entrepreneurial spirit.
After attending the training, she was able to make a feasible business plan. She has registered with MSME and procured a license.
The financial assistance of 12000/- was used to attend a Khadi training and purchase raw material. Now Swarna has started preparing organic cosmetic products (soap, lip balm etc) and initiated online sales through Amazon. The EDP training has inspired her to be innovative in marketing. She is also keen in maintaining quality products and making it chemical free.
Swarna is current making a profit of 10,000/- a month and hopes to increase it gradually. She plans to start a production unit and give employment to young girls from low-income families.
“My neighbors who were mocking at me initially are now able to see the change and envy me. I want to pursue my dreams”, says Swarna.
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